Cultural Values Reflected in Chinese and American Television Advertising

By Carolyn A. Lin. 2001

265 citations recorded by the source corpus.

Subfields: Cultural Studies, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/8164b9c8761bc022d21eff2768038f9a35256985

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cultural Studies

1. Daniel J. O'Keefe
2. Shintaro Okazaki
3. Barbara Mueller
4. C. R. Taylor
5. Jos Hornikx

In Gender Studies

1. Daniel J. O'Keefe
2. Shintaro Okazaki
3. Barbara Mueller
4. C. R. Taylor
5. Jos Hornikx

In Marketing

1. Daniel J. O'Keefe
2. Shintaro Okazaki
3. Barbara Mueller
4. C. R. Taylor
5. Jos Hornikx

Citations in the corpus

• Functional and experiential routes to persuasion: an analysis of advertising in emerging vs. developed markets (2013, unknown): “As more modern appeals are associated with “hard-sell” advertising and westernized culture (Chiou, 2002; Lin, 2001; Mueller, 1987), they should impact cognition.”
• Measuring Soft-Sell Versus Hard-Sell Advertising Appeals (2010, methodology): “Examples of the countries explored include Japan (Johansson 1994; Mueller 1987, 1992), China (Lin 2001), Korea (Bang et al. 2005; Jeon et al. 1999), Taiwan (Tsao 1994; Wang et al. 1997), the United Kingdom (Bradley, Hitchon, and Thorson 1994; Cutler and Javalgi 1994; Nevett 1992), France (Biswas,…”
• Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, background): “A number of corpus-analytic studies have suggested changes in the value appeals used in ads in Eastern cultures (e.g., Lin, 2001; J. Zhang & Shavitt, 2003).”