The influence of tactile input on the evaluation of retail product offerings

By Bianca Grohmann, Eric R. Spangenberg, David E. Sprott. 2007

311 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0f5bd8e81a296ea4ea554c4d8efbae38afa5ab4e

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Citations in the corpus

The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions (2017, background): “Grohmann, Spangenberg, and Sprott (2007) stated that stores that allow consumers to acquire information via touch (stimulus) have a better ability to influence consumers’ product evaluations, and individual differences (need for touch) moderated the stimuli–response relationship – the mediating…”
The future of in-store technology (2019, background): “Research on tactile stimulation indicates the positive benefits of touch (Grohmann et al. 2007; Peck and Childers 2006; Spence et al. 2014).”
How do 3-dimensional images promote products on the Internet? (2014, background): “, a washcloth) but does not negatively affect evaluations of low-quality products (Grohmann et al., 2007).”
Store Atmospherics: A Multisensory Perspective (2014, background): “Customers are more likely to purchase a product after they have touched or picked it up (Grohmann, Spangenberg, & Sprott, 2007; Hult´en, 2012; Peck & Childers, 2006; Spence & Gallace, 2011; Underhill, 1999) and also may be willing to pay more for it (Martin, 2013).”
Sensory cues and shoppers’ touching behaviour: the case of IKEA (2012, background): “It has also been suggested that it should be advantageous for retailers to let consumers touch and interact with products in retail settings (Grohmann et al., 2007).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “evokes affective reactions in form of pleasure and improves the customer’s ability to evaluate the offering (Grohmann et al. 2007).”
Multisensory design: Reaching out to touch the consumer (2011, background): “A recent study by Grohmann, Spangenberg, and Sprott (2007) addressed the question of whether, and under what conditions, the presence of tactile input would positively affect consumers’ evaluation of retail products.”