Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence

By M. Myers, Roger J. Calantone, Thomas J. Page, C. R. Taylor. 2000

163 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/e8e20fb426c9c64cd996b250960672ba10c854e6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Chébat
2. Richard Michon
3. Nukhet Harmancioglu
4. N. Schwabsky
5. E. Vigoda-Gadot
6. G. Tomas M. Hult
7. Dave J. Ketchen
8. Aviv Shoham

In Organizational Behavior and Human Resource Management

1. Dave J. Ketchen
2. G. Tomas M. Hult
3. Nukhet Harmancioglu
4. N. Schwabsky
5. E. Vigoda-Gadot
6. Tracy L. Gonzalez-Padron
7. Ying Huang
8. M. Talay

Citations in the corpus

• Cross-cultural mall shopping values and habitats: A comparison between English- and French-speaking Canadians (2004, background): “Shorter scales have more chances of being invariant because there are fewer items to constrain (Myers et al., 2000; Mullen, 1995).”
• Organizational innovativeness: : Construct development and cross-cultural validation (2014, methodology): “Lack of evidence for measurement invariance can lead to weak, ambiguous, or erroneous conclusions that might affect the ability of the organization to cope with international competition (Myers et al., 2000; Sharma and Weathers, 2003; Steenkamp and Baumgartner, 1998).”
• Data equivalence in cross-cultural international business research: assessment and guidelines (2008, methodology): “component analysis for use with non-metric or mixed metric data (Mullen, 1995; Myers et al., 2000; Salzberger et al., 2001), or using multiple respondents to assess consistency of results”