The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective

By Johnny Jiung-Yee Lee, M. Capella, C. R. Taylor, Mi (Meg) Luo, Colin B. Gabler. 2014

120 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/557ab0d2b1693f14cca7a09f7c13f8537ab99186