The brand attitude formation process of emotional and informational ads
By Changjo Yoo, D. Macinnis. 2005
320 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0cd17a51b04850ff8d1be5e8c46cbe0504621abb
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- M. Herz
- Adamantios Diamantopoulos
- Vanessa Apaolaza-Ibáñez
- S. Anderson-Macdonald
- Shintaro Okazaki
- S. Connors
- Patrick Hartmann
- Matthew Thomson
In Organizational Behavior and Human Resource Management
- S. Anderson-Macdonald
- Adamantios Diamantopoulos
- Shintaro Okazaki
- S. Connors
- Matthew Thomson
- M. Herz
- Kineta Hung
- Y. Ekinci
In Sociology and Political Science
- Adamantios Diamantopoulos
- M. Herz
- Vanessa Apaolaza-Ibáñez
- S. Anderson-Macdonald
- Shintaro Okazaki
- S. Connors
- Patrick Hartmann
- Matthew Thomson
Citations in the corpus
- Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2012, background): “The scale for the brand attitude construct consists of one item assessing overall brand evaluation on a ten-point scale anchored by “I like the brand very much” and “I dislike the brand very much” (Bergkvist & Rossiter, 2007; Gresham, Bush, & Davis, 1984; Yoo & MacInnis, 2005).”
- Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective (2013, background): “In this context, stimulating consumers’ emotional CSA through, for example, the adoption of emotional advertising execution formats (Golden and Johnson 1983; Yoo and MacInnis 2005) may help reach a consumer group—namely, nonverbal CSA communicators—that is otherwise difficult to target.”
- Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility (2017, methodology): “Message credibility was measured using six items adapted from prior research (e.g., ‘believable,’ ‘truthful’; MacKenzie and Lutz 1989; Yoo and MacInnis 2005).”
- Measuring Soft-Sell Versus Hard-Sell Advertising Appeals (2010, background): “Similarly, Yoo and MacInnis (2005) found that the primary outcome from informational ad execution concerns favorable evaluative thoughts regarding the ad’s believability.”
- Activation of country stereotypes: automaticity, consonance, and impact (2013, background): “Being one of the main information sources about brands, ads can adopt functional as well as emotional execution formats (Goldberg and Gorn 1987; Golden and Johnson 1983; Yoo and MacInnis 2005).”