Robert Mai
Marketing · 2011–2020
A researcher in the Science corpus: 8 papers; trusts 17 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 101 citations into it; #5,119 of 6,289 by trust here, #2,154 by citations
- Applied Psychology — 50 citations into it; #3,567 of 3,868 by trust here, #3,252 by citations
- Sociology and Political Science — 47 citations into it
- Food Science — 31 citations into it
- Public Health, Environmental and Occupational Health — 28 citations into it; #2,063 of 2,368 by trust here, #992 by citations
- Statistics and Probability — 20 citations into it
- General Decision Sciences — 13 citations into it
- Economics and Econometrics — 10 citations into it
Whom Robert Mai trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Brian Wansink
- Elinor Ostrom
- Juliano Laran
- Lucie K. Ozanne
- Kristopher J Preacher
- Andrew F. Hayes
- K. Grunert
- Wim Verbeke
- A. Greenwald
- Nina Michaelidou
Who trusts Robert Mai overall
Papers from Robert Mai's perspective
Ordered by how strongly the researchers Robert Mai trusts endorse each paper. Same corpus, a different order for every researcher.
- Licensing Effect in Consumer Choice
- Where Consumers Diverge from Others: Identity Signaling and Product Domains
- What's Mine Is Yours: The Rise of Collaborative Consumption
- Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
- Why Not Share Rather Than Own?
- Sharing as a form of anti‐consumption? An examination of toy library users
- Guest editorial: Anticonsumption attitudes
- Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences
- From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being
- The Long-Term Predictive Validity of the Consumers’ Need for Uniqueness Scale
Their papers
- Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness? (2016) — 204 citations
- When do materialistic consumers join commercial sharing systems (2016) — 131 citations
- What we know about anticonsumption: An attempt to nail jelly to the wall (2020) — 94 citations
- Flexible cutoff values for fit indices in the evaluation of structural equation models (2018) — 140 citations
- Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging (2016) — 130 citations
- How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness (2015) — 258 citations
- Taste lovers versus nutrition fact seekers: How health consciousness and self‐efficacy determine the way consumers choose food products (2012) — 197 citations
- Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity (2011) — 103 citations