Taste lovers versus nutrition fact seekers: How health consciousness and self‐efficacy determine the way consumers choose food products

By Robert Mai, Stefan Hoffmann. 2012

197 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/81fb6adb399f640f6f4f7c7cfe7162e56fa07bd2