How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness

By Robert Mai, Stefan Hoffmann. 2015

258 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/e85aa6991473687f2a6e34d3279f51ce61e75ffa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Linda Hagen
2. Michael Siegrist

In Marketing

1. Linda Hagen
2. Sergio Román
3. Michael Siegrist

In Public Health, Environmental and Occupational Health

1. Linda Hagen

Citations in the corpus

• Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness (2020, background): “Prior work, in which foods were either not depicted or visually identical, found that describing foods in unhealthy (vs. healthy) terms may enhance expected and experienced tastiness (Mai and Hoffmann 2015; Raghunathan, Naylor, and Hoyer 2006).”
• The importance of food naturalness for consumers: Results of a systematic review (2017, background): “…Steptoe et al., 1995), while attitudes toward chemicals, novel technologies, and functional foods were negatively correlated (Bearth, Cousin,& Siegrist, 2014; Chen, 2011, 2013; Dickson-Spillmann, Siegrist, & Keller, 2011; Huotilainen & Tuorila, 2005; Mai & Hoffmann, 2015; Siegrist et al., 2008).”