Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging

By Nadine Karnal, Casparus J. A. Machiels, U. Orth, Robert Mai. 2016

130 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/20c0256c4db486567fffb520dd8287f55d824108

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

In Marketing

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

In Social Psychology

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

Citations in the corpus

• Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2020, background): “Studies have shown that an attractive package design affects both taste expectations (Becker et al., 2011; Mizutani et al., 2010; Velasco, Salgado‐Montejo, Marmolejo‐Ramos, & Spence, 2014) and healthiness perceptions (Karnal et al., 2016; Visschers, Hess, & Siegrist, 2010).”