The Long-Term Predictive Validity of the Consumers’ Need for Uniqueness Scale

By Kelly Tian, K. Mckenzie. 2001

247 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/83bd4ce1bfa68a551e937f49f9795d602b486e4e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jennifer J. Argo
2. K. White
3. Jonah A. Berger
4. Stefano Puntoni
5. Robert Mai
6. Armin Granulo
7. Payam Akbar
8. Chip Heath

In Organizational Behavior and Human Resource Management

1. Stefano Puntoni
2. Jennifer J. Argo
3. Chip Heath
4. Jonah A. Berger
5. Christoph Fuchs
6. K. White
7. A. Ruvio

Citations in the corpus

• Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts (2020, background): “…participants indicated which poster they would be more likely to buy, the one by a drawing robot or by a human painter (1 = skull on the left, 7 = skull on the right), and completed an 11-item need for uniqueness scale (1 = strongly disagree, 5 = strongly agree; α = 0.98; Tian & McKenzie, 2001).”
• When do materialistic consumers join commercial sharing systems (2016, background): “A large body of the consumer research literature shows that individuals have a deeply-rooted desire to distinguish themselves from others by means of different consumption patterns (Berger & Heath, 2007; Tian & McKenzie, 2001).”
• Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007, background): “People with higher stable needs for uniqueness also prefer greater differentiation from others on a more consistent basis (Snyder and Fromkin 1977; Tian et al. 2001), and individuals care more about being unique in domains that they find personally important (Campbell 1986; Kernis 1984).”
• When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry (2011, background): “Specifically, those high in need for uniqueness tend to be more likely to desire unique, counternormative, or unconventional options (Bloch 1995; Lynn and Harris 1997; Simonson and Nowlis 2000; Snyder 1992; Tian et al. 2001; Tian and McKenzie 2001).”
• Unique like everybody else? The dual role of consumers' need for uniqueness (2008, background): “This conceptualization of NFU underlies the perception of CNFU, which reflects individual differences in consumer counterconformity (Tian, Bearden, & Hunter, 2001; Tian & McKenzie, 2001).”