Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?
By Robert Mai, Claudia Symmank, Berenike Seeberg-Elverfeldt. 2016
204 citations recorded by the source corpus.
Subfields: Marketing, Public Health, Environmental and Occupational Health, Social Psychology
View Paper: https://www.semanticscholar.org/paper/34b0f4846b2b30c9795474dce9a3276c875b8568
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Public Health, Environmental and Occupational Health
In Social Psychology
- Charles Spence
- Camille Koppen
- Yi-Chuan Chen
- Jean H. M. Vroomen
- Mirjam Keetels
- Agnès Alsius
- Argiro Vatakis
- Carlos Velasco
Citations in the corpus
- Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness (2018, background): “Therefore, consumers may associate an expected taste to a product due to packaging colour, when they cannot access it through experimentation (Mai et al., 2016).”