Jiyoung Hwang

Marketing · 2012–2019

A researcher in the Science corpus: 6 papers; trusts 8 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 56 citations into it; #4,062 of 6,289 by trust here, #2,099 by citations
• Sociology and Political Science — 40 citations into it
• Organizational Behavior and Human Resource Management — 22 citations into it
• Plant Science — 22 citations into it; #4,768 of 8,232 by trust here, #7,141 by citations
• Developmental and Educational Psychology — 14 citations into it

Whom Jiyoung Hwang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. G. Dowling
2. Juho Hamari
3. Jennifer Edson Escalas
4. Ran Kivetz
5. P. Ngobo
6. Jonah A. Berger
7. Sharon Ng
8. R. Belk
9. Rohini Ahluwalia
10. Vanitha Swaminathan

Who trusts Jiyoung Hwang overall

1. Anushree Tandon
2. Y. Shin
3. Rambalak Yadav
4. S. Curtis
5. Juana Camacho-Otero
6. Shalini Talwar
7. E. Wallace

Papers from Jiyoung Hwang's perspective

Ordered by how strongly the researchers Jiyoung Hwang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Why Not Share Rather Than Own?
2. Self‐Construal, Reference Groups, and Brand Meaning
3. Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
4. Sharing as a form of anti‐consumption? An examination of toy library users
5. What's Mine Is Yours: The Rise of Collaborative Consumption
6. Where Consumers Diverge from Others: Identity Signaling and Product Domains
7. Consumer Response to Negative Publicity: The Moderating Role of Commitment
8. The burdens of ownership: reasons for preferring renting
9. 'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
10. The Paradox of Choice: Why More Is Less

Their papers

• The role of emotional aspects in younger consumer‐brand relationships (2012) — 325 citations
• Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services (2017) — 263 citations
• Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty (2019) — 304 citations
• Freedom from ownership: An exploration of access-based consumption (2016) — 208 citations
• Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food (2016) — 181 citations
• The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers (2016) — 144 citations