The role of emotional aspects in younger consumer‐brand relationships

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Developing Affective Brand Commitment through Social Media (2013, background): “Researchers have shown that young consumers' selfconnection with a brand will increase their attitudinal loyalty to that brand [Hwang and Kandampully 2012] and that dissatisfaction as well as negative emotion inversely influence repurchase behaviors [Lu et al. 2012].”
Satisfaction and positive emotions: A comparison of the influence of hotel guests’ beliefs and attitudes on their satisfaction and emotions (2019, background): “Academics have long recognized the importance of customer satisfaction (Pizam and Ellis, 1999; Prud’homme and Raymond, 2013) and emotions (Han and Jeong, 2013; Hwang and Kandampully, 2012; Mattila and Enz, 2002) in the service industry.”
Does gamification affect brand engagement and equity? A study in online brand communities (2020, unknown): “When customers have a strong emotional attachment to the brand (Hwang & Kandampully, 2012) or perceive high emotional quality (Leek & Christodoulides, 2012), they will make a commitment to the brand such as a willingness to pay a higher price premium (Hwang & Kandampully, 2012), achieve higher…”
Consumer engagement with self-expressive brands: brand love and WOM outcomes (2014, background): “Furthermore, in a study of young people, Hwang and Kandampully (2012) found that self-concept connection increases brand love.”