Freedom from ownership: An exploration of access-based consumption
By S. Lawson, Mark R. Gleim, Rebeca Perren, Jiyoung Hwang. 2016
208 citations recorded by the source corpus.
Consumers are increasingly attracted to the idea of accessing products instead of owning them. This shift is important to businesses as they pursue the growing market of consumers engaging in alternative forms of consumption. Access-based business models align consumer self-interest with responsible consumption behaviors, enabling consumers, businesses and society to benefit through this unique form of exchange. A multi-method approach examines the perceived motivations that impact consumers' willingness to access products through socially networked short-term rentals. The results suggest that multiple factors drive consumer attitudes. A cluster analysis reveals four distinct groups of consumers with varying dispositions toward access-based consumption: Fickle Floaters, Premium Keepers, Conscious Materialists and Change Seekers. This research provides an actionable segmentation framework for business practice.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/1519d11166b858ede0dab86bb6b33c26fd7dc7ac
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In Marketing
- Juana Camacho-Otero
- André Marchand
- C. A. Bom
- Hidde Jan Lemstra
- Nancy M. P. Bocken
- Ruth Mugge
- Ida Nilstad Pettersen
- Casper Boks
Citations in the corpus
- Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership (2020, background): “…the negative utility of material possessions (i.e., “burdens of ownership”; Schaefers, Lawson, and Kukar-Kinney 2016), arguing that consumers seemingly should prefer access-based consumption (e.g., Bardhi and Eckhardt 2017; Lamberton and Rose 2012; Lawson et al. 2016; Moeller and Wittkowski 2010).”
- Consumption in the Circular Economy: A Literature Review (2018, background): “Materialism is one of the main features investigated by researchers [84,86,94,140,160].”
- Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike (2017, background): “For example, access-based rather than ownership-based consumption as a result of such BMs is cheaper and easier to maintain, and have lower ecological footprints for the same levels of human needs [9,10].”
- Pay-per-use business models as a driver for sustainable consumption: Evidence from the case of HOMIE (2018, background): “Other motivations to turn to access-based services are the environmental benefits that it offers and the ability to experience something outside the norm (Armstrong et al., 2015; Lawson et al., 2016).”