Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food

By Jiyoung Hwang. 2016

181 citations recorded by the source corpus.

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/8c3df7b7380236be0328dac25de041ec28e857ef

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Amandeep Dhir
2. Puneet Kaur
3. Anushree Tandon
4. K. Severt
5. S. Jung
6. Y. Shin
7. Jinyoung Im
8. Shalini Talwar

In Plant Science

1. Amandeep Dhir
2. Anushree Tandon
3. K. Severt
4. S. Jung
5. Y. Shin
6. Jinyoung Im

Citations in the corpus

• The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus (2018, background): “These include self-interest motives and prosocial motives (Han, Lee, & Hwang, 2016).”
• Why do people buy organic food? The moderating role of environmental concerns and trust (2020, background): “Similarly, Hwang (2016) found evidence for a significant positive relationship between consumers’ adoption and their desire for improved self-presentation among society by consuming organic food.”