Markus Taube

Marketing · 2004–2017

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Markus Taube trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Boris Bartikowski

Papers from Markus Taube's perspective

Ordered by how strongly the researchers Markus Taube trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory
  2. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
  3. Culture and age as moderators in the corporate reputation and loyalty relationship
  4. Signaling Theory: A Review and Assessment
  5. Developing and validating a multidimensional consumer-based brand equity scale
  6. Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
  7. Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
  8. Drivers of Success for Market Entry into China and India
  9. Corporate social responsibility and financial performance: correlation or misspecification?
  10. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Their papers