Rajan Varadarajan

Strategy and Management · 2002–2020

A researcher in the Science corpus: 4 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Strategy and Management — 28 citations into it
• Marketing — 26 citations into it
• Organizational Behavior and Human Resource Management — 24 citations into it
• Management Science and Operations Research — 10 citations into it
• Economics and Econometrics — 9 citations into it
• Finance — 5 citations into it

Whom Rajan Varadarajan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. A. Kirca
2. Richard Makadok
3. G. Day
4. David J. Teece
5. Jifeng Mu
6. S. Jayachandran
7. W. O. Bearden
8. Erik Brynjolfsson
9. Kathleen M. Eisenhardt
10. Constance E. Helfat

Who trusts Rajan Varadarajan overall

1. Y. Chan
2. F. Ancarani
3. Cristina Mele
4. Tina Harrison

Papers from Rajan Varadarajan's perspective

Ordered by how strongly the researchers Rajan Varadarajan trusts endorse each paper. Same corpus, a different order for every researcher.

1. Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation
2. Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
3. Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance?
4. The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms
5. Marketing capability, organizational adaptation and new product development performance☆
6. An outside-in approach to resource-based theories
7. Serving the world's poor: innovation at the base of the economic pyramid
8. Should You Invest in the Long Tail
9. Measuring Marketing Productivity: Current Knowledge and Future Directions
10. DYNAMIC CAPABILITIES, WHAT ARE THEY?

Their papers

• Marketing strategy and the internet: An organizing framework (2002) — 351 citations
• Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020) — 304 citations
• Customer satisfaction and firm performance: insights from over a quarter century of empirical research (2020) — 289 citations
• Retailing Innovations in a Globalizing Retail Market Environment (2011) — 231 citations