An outside-in approach to resource-based theories

By G. Day. 2014

192 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Big Data consumer analytics and the transformation of marketing (2016, unknown): “Types of resources RBT, utilized by numerous marketing scholars in recent years (e.g., Barney, 2014; Day, 2014; Kozlenkova, Samaha, & Palmatier, 2014; Wu,2010),offersavaluableexplanationofBigData'simpactonmarket-ing.”
Entrepreneurial orientation and new venture performance in emerging markets: the mediating role of opportunity recognition (2021, background): “Proactiveness helps them to exploit the new opportunity ahead of competitors (Day 2014; Kozlenkova et al.”
Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems (2021, unknown): “Following the adaptive capabilities assertion by Day (2014), knowledge diffusion is proposed to represent an inside-out strategic approach, which focuses and relies on internal efficiencies to sense and address market shifts (Day, 2020).”
Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020, background): “For instance, in a commentary titled, “An Outside-In Approach to Resource-based Theories,” Day (2014) notes that in order to augment and enhance their dynamic capabilities, starting with an outside-in approach, firms should nurture their adaptive capabilities.”