Retailing Innovations in a Globalizing Retail Market Environment

By W. Reinartz, Benedict G. C. Dellaert, M. Krafft, Vibhore Kumar, Rajan Varadarajan. 2011

231 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/deb9393d6da28755290dab409dabdca09c6545c6