Customer satisfaction and firm performance: insights from over a quarter century of empirical research

By Ashley S. Otto, David M. Szymanski, Rajan Varadarajan. Journal of the Academy of Marketing Science, 2020

289 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d51ef2c45cdb92e3209ba4cfbd15fc59ea59d2b0