Serving the world's poor: innovation at the base of the economic pyramid

By Jamie Anderson, Niels Billou. 2007

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Retailing Innovations in a Globalizing Retail Market Environment (2011, background): “…“Serving the World’s Poor: Innovation at the Base of the Economic Pyramid,” Journal of Business Strategy, 28 (2), 14–21. nderson, Jamie and Costas Markides (2007), “Strategic Innovation at the Base of the Pyramid,” MIT Sloan Management Review, 49 (1), 83–8. tuahene-Gima, Kwaku (2002), “The…”
Sourcing for the base of the pyramid: Constructing supply chains to address voids in subsistence markets (2015, unknown): “Finally, these four examples also illustrate the extent to which products can be adapted to the specificities of subsistence markets (Anderson and Billou, 2007; Kolk et al., 2014), with a continuum going from new products specifically created for these markets, like insecticidal nets, to existing pr”
Integrated approach to understanding consumer behavior at bottom of pyramid (2008, background): “For example, Haier washing machines were redesigned for washing vegetables or making cheese in China after observing how consumers used them (Anderson and Bilou, 2007).”
Supply chain design and cost analysis through simulation (2010, background): “It is supposed that each echelon applies 10% mark-up to this value, which is close to typical mark-up for food products (Anderson and Billou 2007).”