Marketing strategy and the internet: An organizing framework

By Rajan Varadarajan, M. Yadav. 2002

351 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/26e6b8f66831e100351f85168d272c17d1780206

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Eric Wai Ting Ngai
2. Y. Chan
3. Venkatesh Shankar
4. Shu-Chuan Chu
5. Yoojung Kim
6. Raffaele Filieri

In Organizational Behavior and Human Resource Management

1. Sang M. Lee
2. Eric Wai Ting Ngai
3. Cristina Mele
4. Venkatesh Shankar
5. J. Pels
6. Kaj Storbacka

In Sociology and Political Science

1. Gary L. Hunter
2. Sang M. Lee
3. Eric Wai Ting Ngai
4. Y. Chan
5. Cristina Mele
6. Venkatesh Shankar
7. Kaj Storbacka
8. Shu-Chuan Chu

Citations in the corpus

• Price levels and price dispersion within and across multiple retailer types: Further evidence and extension (2004, background): “For a growing number of product markets, the competitive landscape has evolved from a predominantly physical marketplace to one that also includes the electronic marketplace (Parasuraman and Zinkhan 2002; Varadarajan and Yadav 2002; Watson, Berthon, Pitt and Zinkhan 2000).”
• Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “Varadarajan and Yadav (2002) pointed out four important changes that have occurred in the buying environment, as a result of the emergence of eWOM (Varadarajan and Yadav, 2002):”
• The internet, information and empowerment (2006, background): “Weare and Lin (2000) note that the key advantage of archiving, that enables the replication of content analysis, needs to be weighed against the disadvantage that some interactive features become inoperative.”
• Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, neutral): “…toward more complex interactions in CMEs, it will become increasingly important to explore how the dyadic perspective of the organizing framework in the current research and in the extant marketing literature can be further enriched (see Varadarajan and Yadav 2002; Yadav and Varadarajan 2005a).”
• A holistic market conceptualization (2015, background): “Varadarajan and Yadav (2002) conceptualize the electronic marketplace as “a networked information system” (p. 297) that serves as an enabling infrastructure for marketplace participants.”
• Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005, background): “Online consumers are becoming savvier in managing the information they receive (Varadarajan & Yadav, 2002), and often seek various means to evaluate the reliability or credibility of information resources they encounter during search processes.”
• Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand (2009, background): “According to Varadarajan and Yadav (2002) , networks are patterned relationships between individuals and groups.”