When Does Retargeting Work? Information Specificity in Online Advertising

By Anja Lambrecht, Catherine E. Tucker. 2013

542 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d9c3c003167bc7c1986c5fa93feadbc0d1feadfd

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Citations in the corpus

The Economics of Privacy (2016, background): “insurance services); and where consumers in fact attempt to explicitly trade their data in exchange for money (such as services provided by “personal data vault” firms, akin to the proposal for markets for privacy in Laudon, 1996). One particular type of database that has attracted the attention of ”
Big Data and Data Science Methods for Management Research (2016, methodology): “To test causality, one would ideally rely on a field experiment where 𝒙𝒋 is manipulated for a random subset of the observed agents (Lambrecht & Tucker, 2013).”
Improving Pairwise Ranking for Multi-label Image Classification (2017, background): “It has numerous real-world applications including text-based image retrieval [6], ads re-targeting [14], crossdomain image recommendation [35], to name a few.”
Group-Buying Deal Popularity (2014, background): “Unless researchers use randomized field experiments with corporate partners (Hinz et al. 2001; Lambrecht and Tucker 2013; Luo et al. 2014), it is difficult to identify causal effects in general.”
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments (2017, background): “Previous research has examined and questioned the effectiveness of display advertising (Goldfarb and Tucker 2011; Hoban and Bucklin 2015; Lambrecht and Tucker 2013; Manchanda et al. 2006; Reiley et al. 2011).”
The role of digital and social media marketing in consumer behavior (2016, background): “[14]** Lambrecht, Anja and Tucker, Catherine (2013), “When Does Retargeting Work?”
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework (2016, background): “Lambrecht and Tucker (2013) find that the effectiveness of retargeting depends on whether the consumer has well-defined product preferences, whereas Braun and Moe (2013) show that the most effective ad depends on the person’s ad impression history.”
Price Promotion for Emotional Impact (2014, methodology): “We use a Cox proportional hazard model to measure the effect of discount value on time-to-click (Lambrecht and Tucker 2013; Seetharaman and Chintagunta 2003).”
Social Networks, Personalized Advertising, and Privacy Controls (2013, unknown): “Consumers might see personalized ad content on such sites as more appealing and more connected to their interests [2, 22], but they also may see it as ‘not only creepy, but off-putting’ if they feel that the firm has violated their privacy [36].”