Irena Vida

Marketing · 2000–2020

A researcher in the Science corpus: 7 papers; trusts 3 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Irena Vida trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Balabanis
  2. Mahesh N. Shankarmahesh
  3. Adamantios Diamantopoulos
  4. S. Samiee
  5. R. Batra

Who trusts Irena Vida overall

  1. Anupam Bawa
  2. Yuliya Strizhakova
  3. S. Chelliah

Papers from Irena Vida's perspective

Ordered by how strongly the researchers Irena Vida trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
  2. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
  3. Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations
  4. The influence of country image structure on consumer evaluations of foreign products
  5. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  6. Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach
  7. Animosity towards economic giants: what the little guys think
  8. What to Say When: Advertising Appeals in Evolving Markets
  9. Consumer ethnocentrism when foreign products are better
  10. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Their papers