Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

By S. Samiee, Terence A. Shimp, Subhash Sharma. 2005

488 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7a12020d1b4c5a91deab974fc2c98adb37c1779d

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In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

Brand Origin Identification by Consumers: A Classification Perspective (2008, methodology): “For the latter group, it indeed could be argued that “brand-origin-related information plays no role in their choice behavior” (Samiee, Shimp, and Sharma 2005, p. 381).”
The Importance of Social Product Attributes in Consumer Purchasing Decisions: A Multi-Country Comparative Study (2010, unknown): “In fact, Verlegh and Steenkamp (1999) concluded that the COO effect is smaller in multi-cue studies; a fact further validated by Samiee, Shimp, and Sharma (2005) who find that consumers know very little about the country of origin of the products they purchase: ‘‘These studies ultimately lead us to…”
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework (2008, background): “…and Louis 1989), global brand associations (Holt, Quelch, and Taylor 2004), assessing the influence of country of origin on global brand judgments (Samiee, Shimp, and Sharma 2005; Tse and Gorn 1993), global brand positioning strategies (Alden, Steenkamp, and Batra Measurement…”
Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, background): “Samiee et al. (2005) also reported a small contribution of demographic variables in explaining COO perceptions.”
The affective and cognitive components of country image : Perceptions of American products in Kuwait (2011, background): “For example, do warmth and contempt affect brand purchase intention? Does the extent to which consumers associate a brand with a specific COO moderate this effect? This is particularly important, as previous research has established that consumers usually do not correctly identify a brand’s COO (Bal”
Activation of country stereotypes: automaticity, consonance, and impact (2013, background): “1 The actual study topic was disguised as even mentioning COO as an issue may have unduly sensitized respondents (Samiee et al. 2005; Samiee 2010) and altered their “reference” (baseline) evaluations (see Procedure section).”
A bibliometric analysis of the global branding literature and a research agenda (2013, background): “In addition, some recent work has focused on the identification and misidentification of an international brand’s origin (Balabanis & Diamantopoulos, 2008; Samiee et al., 2005; Zhou et al., 2010).”
Domestic consumption: rational, affective or normative choice? (2008, background): “They acknowledge that consumers infer product quality from a variety of informational cues or stimuli, which they use based on their accessibility and diagnostic value ( Samiee et al. , 2005”
Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research (2008, background): “In other words, “the evidence provided, based on a broad spectrum of product categories and brands, suggests that consumers either have limited recognition of brand origins, or find such information relatively unimportant and thus unworthy of retention in memory” (Samiee et al., 2005, p. 392 ).”
Understanding price premium for grocery products: a conceptual model of customer-based brand equity (2007, result): “As existing research has suggested (for example Acebrón and Dopico, 2000; Thakor and Lavack, 2003; Hong and Wyer, 1990; Samiee et al., 2005; Ahmed et al., 2004), our results shows that the origin associated with a brand can influence the price premium.”