The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

By J. Reardon, Chip E. Miller, Irena Vida, I. Kim. 2005

169 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c87b58be9fef289b87c07f8d1e5232c72f5b73b7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Piyush Sharma

In Marketing

1. Kris Brijs
2. Piyush Sharma
3. Josée Bloemer
4. Adamantios Diamantopoulos

In Sociology and Political Science

1. J. Kasper
2. Kris Brijs
3. Piyush Sharma
4. Josée Bloemer

Citations in the corpus

• Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, background): “, 2001), or different effects based on product type (Hamin, 2006), perceptions about domestic products and conspicuous consumption tendencies (Wang & Chen, 2004), and attitudes towards brands and advertising (Reardon et al., 2005).”
• The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, background): “…defined here as a socio-psychological variable such as consumer ethnocentrism (Shimp and Sharma, 1987; Kaynak and Kara, 2002; Brodowsky et al., 2004; Reardon et al., 2005), consumer patriotism (Han, 1989), animosity (Klein et al., 1998; Klein, 2002), nationalism (Verlegh, 2001), internationalism…”
• Consumer ethnocentrism: Reconceptualization and cross-cultural validation (2014, background): “However, a look at Shimp and Sharma’s (1987) 17-itemCETSCALE shows that most of these items relate to broad social norms towards purchase of domestic vs foreign products in the USA and their impact on the American economy, which may possibly explain the strong correlation between CETSCALE scores and”