Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process
By Rajdeep Grewal, T. Cline, A. Davies. 2003
202 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/082eda8cea1dc434522aed1524e378f90e854ea7
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Anil Bilgihan
- Jan Mattsson
- Khaldoon Nusair
- Ruby Po Wan Lee
- Fevzi Okumus
- Albert A. Barreda
- Rajdeep Grewal
- Stuart J. Barnes
In Sociology and Political Science
- Anil Bilgihan
- Fevzi Okumus
- Khaldoon Nusair
- Jan Mattsson
- Ruby Po Wan Lee
- Albert A. Barreda
- Stuart J. Barnes
- Ali Abdallah Alalwan
Citations in the corpus
- Word of Mouth: What We Know and What We Have Yet to Learn (2013, unknown): “Behavioral responses include product trial (Anderson and Golden 1984; Grewal, Cline, and Davies 2003; Katz and Lazarsfeld 1955; Manchanda, Ying, and Youn 2008; Sheth 1971; Sultan, Farley, and Lehmann 1990; Trusov, Bucklin, and Pauwels 2009) and brand switching (Katz and Lazarsfeld 1955; Wangenheim…”
- Strategic Responses to New Technologies and Their Impact on Firm Performance (2004, background): “…(Robinson 1988; Spence 1981), and it enables the first mover to preempt scarce assets, such as physical resources (e.g., Robinson and Fornell 1985; Schmalensee 1978), and shape consumer preferences, which lead to high switching costs (Carpenter and Nakamoto 1989; Grewal, Cline, and Davies 2003).”
- Understanding current and future issues in collaborative consumption: A four-stage Delphi study (2016, background): “Such communication tends to have more credibility and believability for consumers than formal marketing (Grewal et al., 2003).”
- Generating brand awareness in Online Social Networks (2015, background): “Itbuildsthecoreofinterpersonalcommunica-tions and substantially impacts consumer behaviors and purchase decisions (Grewal, Cline, & Davies, 2003).”
- Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition (2006, background): “The size and composition of the choice sets depend on various consumer (e.g., consumer knowledge; Alba and Hutchinson, 1987), brand (e.g., brand heterogeneity; Grewal, Cline, and Davies, 2003), and contextual (e.g., usage situation; Hauser and Wernerfelt, 1990) factors.”