Cognitive and Affective Reactions of U.S. Consumers to Global Brands

By Claudiu V. Dimofte, J. Johansson, I. Ronkainen. 2008

253 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4dfb647e2a9f6aa4965c457f5ab185ffb09969b1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Adamantios Diamantopoulos
2. Vasileios Davvetas
3. Petra Riefler
4. G. Halkias
5. Fabian Bartsch
6. Dana L. Alden
7. Geoffrey N. Soutar
8. Jan-Benedict E M Steenkamp

In Sociology and Political Science

1. Adamantios Diamantopoulos
2. Vasileios Davvetas
3. Petra Riefler
4. G. Halkias
5. Fabian Bartsch
6. Geoffrey N. Soutar
7. J. Lee
8. Jan-Benedict E M Steenkamp

Citations in the corpus

• A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization (2016, background): “…regarding consumers’ reactions toward global brands, the literature provides an extensive list of potential mediators, such as brand quality, brand prestige, and identity symbolism (Dimofte, Johansson, and Ronkainen 2008; Steenkamp, Batra, and Alden 2003; Strizhakova, Coulter, and Price 2008).”
• How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective (2016, background): “…stimuli to safeguard internal validity (Davvetas, Sichtmann, and Diamantopoulos 2015) in light of the potential confounds a How Product Category Shapes Global/Local Brand Preference 67 real global brand name might generate (e.g., brand strength, familiarity; Dimofte, Johansson, and Ronkainen 2008).”
• The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, background): “…such as ethnocentric consumers, who are morally inclined to the purchase of local products as a means to protect the domestic economy (Shimp & Sharma, 1987), or anti-global consumers, who loath product homogenization brought about by global brands (Dimofte et al., 2008; Holt et al., 2004).”
• The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? (2013, background): “…levels of perceived quality but not be deemed as offering good value for the money, but research indicating a positive relationship between perceived quality and evaluation suggests that PVGB likely plays a similar role (Dimofte, Johansson, and Ronkainen 2008; Steenkamp, Batra, and Alden 2003).”