B. Cova

Marketing · 2009–2017

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 11 citations into it; #4,029 of 6,289 by trust here, #3,890 by citations
• Organizational Behavior and Human Resource Management — 9 citations into it; #5,879 of 8,741 by trust here, #5,837 by citations

Whom B. Cova trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. C. Grönroos
2. I. Clarke
3. Eric von Hippel
4. Nikolaus Franke
5. Robert F. Lusch
6. Richard P. Bagozzi
7. Lars Bo Jeppesen
8. Mohanbir S. Sawhney
9. Mary Jo Bitner
10. Len Tiu Wright

Who trusts B. Cova overall

1. Hugh Willmott
2. Marco Galvagno
3. Irene C. L. Ng
4. T. Woodall

Papers from B. Cova's perspective

Ordered by how strongly the researchers B. Cova trusts endorse each paper. Same corpus, a different order for every researcher.

1. Democratizing innovation (J. Assoc. Inf. Sci. Technol.)
2. Why Do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments (Organ. Sci.)
3. “Pyramiding: Efficient search for rare subjects”
4. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
5. Collaborating to create: The Internet as a platform for customer engagement in product innovation
6. Enhancing consumer empowerment
7. Antecedents and purchase consequences of customer participation in small group brand communities
8. The Experience Economy: Work is Theatre and Every Business a Stage
9. Technology infusion in service encounters
10. Finding commercially attractive user innovations: A test of lead user theory

Their papers

• Selling pain to the saturated self (2017) — 242 citations
• Working consumers: the next step in marketing theory? (2009) — 735 citations