Vinay Kumar

California Management Review · with George · 2007–2019

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Whom Vinay Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Roland T. Rust
  2. Katherine N. Lemon
  3. W. Reinartz
  4. V. Zeithaml

Who trusts Vinay Kumar overall

  1. Claes Fornell
  2. Christian Homburg
  3. Forrest V. Morgeson
  4. G. Tomas M. Hult
  5. Thorsten Wiesel
  6. Barak Libai

Papers from Vinay Kumar's perspective

Ordered by how strongly the researchers Vinay Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  2. Balancing Acquisition and Retention Resources to Maximize Customer Profitability
  3. The mismanagement of customer loyalty. (Harvard Business Review)
  4. Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
  5. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
  6. Models and Managers: The Concept of a Decision Calculus
  7. A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression
  8. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  9. The Service Revolution and the Transformation of Marketing Science (Marketing science (Providence, R.I.))
  10. Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers

Their papers