Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible

By Claes Fornell, Forrest V. Morgeson, G. Tomas M. Hult. 2016

162 citations recorded by the source corpus.

Subfields: Accounting, Finance

View Paper: https://www.semanticscholar.org/paper/7344b5880e000d11e278375dd44f20e09262467a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. G. Tomas M. Hult
2. Joseph F. Hair
3. Marko Sarstedt
4. Kai Oliver Thiele
5. Christian M. Ringle

In Finance

1. G. Tomas M. Hult
2. Marko Sarstedt
3. Christian M. Ringle

Citations in the corpus

• Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017, methodology): “Similarly, a multitude of studies on the marketing-finance interface draws on ACSI scores derived from PLS-based indicator weighting (e.g., Angulo-Ruiz et al. 2014; Fornell et al. 2016; Habel and Klarmann 2015; Lee et al. 2015) to offer evidence for the value relevance of customer satisfaction and r”