Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

By Iryna Pentina, Véronique Guilloux, Anca C. Micu. 2018

262 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bafdff6d304a5247e2b7f36167ce9b046663952c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xia Liu
2. A. Burns
3. Hyunju Shin

In Sociology and Political Science

1. Xia Liu
2. A. Burns
3. Hyunju Shin

Citations in the corpus

• Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing (2019, background): “…luxury managers to make informed decisions about allocating resources among several foci of social media marketing activities to maximize the use of social media to influence customer engagement behaviors, the importance of which was highlighted by Dauriz et al. (2014) and Pentina et al. (2018).”
• Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2021, unknown): “Previous studies have explored engagement with content generated by luxury fashion brands on social media platforms, where consumers 'Follow', 'Like', 'Comment' on or 'Share' content (Kumar et al., 2016; Pentina, Guilloux, & Micu, 2018).”