Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue

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Brand Performances in Social Media (2012, background): “The context in improv theater is made up of stage, setting, director, actors, and audience (Woodside, Sood, and Miller 2008).”
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018, background): “Moreover, the storylike dramatic format of customer SM WOM input exerts greater influence on brand meaning than brand-originated arguments regarding the product’s attributes and benefits (Chevalier and Mayzlin 2006; Escalas 2004) and appears to be more memorable (Woodside 2010).”
''If I was going to die I should at least be having fun": Travel blogs, meaning and tourist experience (2015, background): “…one’s episodic memory, and specific indices of stories (location and individuals involved in experience) are not only the touch points of narratives (Woodside, 2010), they are also the event-specific knowledge of episodic memories which are the basic elements of memory formation (Conway &…”
Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems (2017, background): “Narratives, also referred to as story-telling, can help the user develop strong connections with the system, become a springboard for action, and are increasingly used in business (Woodside 2010).”