Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value

By Shu-pei Tsai. 2005

224 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/931405d172e33d07e167040f7104f2f1f2cdbce3

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? (2012, unknown): “…a r t ne ll , an d O k e 2010 ) ; t ea m po t en cy , t ea m pe r f o r m an c e ( H u and L i den 2 011 ) B r and pu r c ha s e v a l ue ( T s a i 2005 ) ; ope r a t i ng i n c o m e ( H end r i cks and S i ngha l 1997 ) ; s a l e s g r o w t h ( B a rr on and P au l s on G j e r de 1996 ) ; s t…”
Factors influencing buying behaviour of green energy consumer (2017, background): “…with perceived value by previous studies and shows perceived value in terms of the following functional aspects: utilitarian (Babin et al., 1994); price and quality (Sweeney and Soutar, 2001); functional value (Sanchez et al., 2006); utilitarianequality and price (Tsai, 2005; Walsh et al., 2014).”
The role of positive emotions in experiential decisions (2007, background): “…for the role of emotion in consumer decision making (Campbell, 1987; Cohen & Areni, 1991; Holbrook & Hirschman, 1982; Peterson, Hoyer, & Wilson, 1986); however, limited empirical research exists that gives form to these ideas (for exceptions, see Pham, 1998; Tsai, 2005; Yeung & Wyer, 2004).”
A new measure of brand personality (2009, background): “Moreover, in view of the importance attached to affect in consumer behavior by many authors (e.g., Kwortnik & Ross, 2007; Tsai, 2005, etc.), Emotionality seems a more relevant dimension for brands.”
Drivers of consumer–brand identification (2012, unknown): “In this context, it is widely recognized that brands have the ability to embody, inform, and communicate desirable consumer identities (Bhattacharya & Sen, 2003; Escalas, 2004; Escalas & Bettman, 2003, 2009; Fournier, 1998, 2009; Lam, Ahearne, Hu, & Schillewaert, 2010; Levy, 1959; Strizhakova, Coult”
Satisfaction with service recovery: Perceived justice and emotional responses (2009, background): “According to Weiss et al. (1999), studies of perceived justice assume that emotions play a key role in transferring perceptions of injustice to subsequent attitudes and behaviors.”