International market segmentation: issues and perspectives

By Jan-Benedict E M Steenkamp, Frenkel ter Hofstede. 2002

395 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/a9a79bb524c7993b3fadead1f4644ab8323370ec

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Bert Weijters
2. Albert Maydeu-Olivares
3. Robin A. Coulter
4. Linda L. Price
5. Yuliya Strizhakova
6. Jan-Benedict E M Steenkamp
7. Maggie Geuens
8. C. K. Yim

In Tourism, Leisure and Hospitality Management

1. Linda L. Price
2. Yuliya Strizhakova
3. Robin A. Coulter
4. Albert Maydeu-Olivares
5. Jan-Benedict E M Steenkamp
6. Kristof De Wulf
7. Bert Weijters
8. Maggie Geuens

Citations in the corpus

• Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013 (2015, background): “Marketing researchers have suggested that as people get older, consumer innovativeness decreases while brand loyalty increases (Raju 1980; Steenkamp, Ter Hofstede, and Wedel 1999).”
• A new measure of brand personality (2009, background): “For example, Sung and Tinkham (2005) report a Trendiness and Traditionalism dimension, Helgeson and Supphellen (2004) found a Modern factor, and Smit et al.”
• Factors affecting Mexican college students' purchase intention toward a US apparel brand (2008, background): “environment, retailers seek to expand operations abroad in order to attract new international customers (Steenkamp and Hofstede, 2002).”