Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality

By Gaby Odekerken-Schröder, Kristof De Wulf, P. Schumacher. 2003

382 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ecc41e8b4a73606cac27b96608594b3d7eda9905

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The role of employee relationship proneness in creating employee loyalty (2006, background): “In a customer context, it has been shown that customer RP has a positive impact on customers’ attitudinal loyalty in terms of relationship commitment (Odekerken-Schro¨der et al. , 2003).”
Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing (2016, neutral): “For utilitarian value, the customers are more focused on accomplishing consumption objectives (Babin et al., 1999; Choi et al., 2014; Odekerken-Schröder et al., 2003), and in hedonic value, the customers are more focused on fun, entertainment and emotional when dealing with online browsing (Choi et ”
Our Twitter Profiles, Our Selves: Predicting Personality with Twitter (2011, background): “We find that popular users and influentials are both Personality trait High scorers Low scorers Openness Imaginative Conventional Conscientiousness Organized Spontaneous Extraversion Outgoing Solitary Agreeableness Trusting Competitive Neuroticism Prone to stress and worry Emotionally stable TABLE I”
Customer engagement in a Facebook brand community (2012, background): “The activity level on the Facebook community is perhaps not high enough for those customers who are seeking social recognition or affiliation (Odekerken-Schröder et al., 2003), thereby leading to reduced satisfaction with increasing engagement levels.”
Predicting Personality from Twitter (2011, background): “While results of integrating personality to marketing have been mixed, some work has demonstrated connections between marketing techniques and consumer personality [33].”
The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty (2006, background): “…was not only an important characteristic to maintain good and long-term relationships [Hennig-Thurau and Klee, 1997; Macintosh and Lockshin, 1997], but also an expression of customers’ willingness to stay with retailers [Moorman et al., 1993; Wulf et al., 2001; Odekerken-Schroder et al., 2003].”