Hyun-Hwa Lee
Sociology and Political Science · 2005–2021
A researcher in the Science corpus: 3 papers; trusts 21 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 62 citations into it
- Marketing — 49 citations into it
- Information Systems and Management — 40 citations into it
- Literature and Literary Theory — 23 citations into it
- Organizational Behavior and Human Resource Management — 22 citations into it
- Human-Computer Interaction — 14 citations into it
- Communication — 6 citations into it
- Social Psychology — 5 citations into it
Whom Hyun-Hwa Lee trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Lei-da Chen
- Patrick Y. K. Chau
- Leo R. Vijayasarathy
- Ji-Won Moon
- Aron O'Cass
- C. Mathwick
- Fred D. Davis
- V. Venkatesh
- Hairong Li
- Marios Koufaris
Who trusts Hyun-Hwa Lee overall
Papers from Hyun-Hwa Lee's perspective
Ordered by how strongly the researchers Hyun-Hwa Lee trusts endorse each paper. Same corpus, a different order for every researcher.
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
- Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (Information systems research)
- Extending the TAM for a World-Wide-Web context (Information Manager (The))
- The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (Journal of the AIS)
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
- Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability (Information systems research)
- Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion (J. Comput. Mediat. Commun.)
- The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
- Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (Information systems research)
Their papers
- The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses (2006) — 300 citations
- Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention? (2021) — 95 citations
- Effect of image interactivity technology on consumer responses toward the online retailer (2005) — 501 citations