The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

300 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Determinants of FDI in BRICS Countries: A panel analysis (2008, background): “Scholars (Fiore et al., 2005b; Kim and Forsythe, 2007; Lee et al., 2006; Schlosser, 2003) report the importance of 3D product visualisation in enhancing the experiential aspects of a virtual shopping.”
How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents (2020, background): “…enjoyment was investigated in addition to perceived usefulness and perceived ease of use to explore the acceptance of online retail shopping (e.g. Childers et al., 2001; Lee et al., 2006), gamified e-business applications (Rodrigues et al., 2016) and online gaming platforms (Laumer et al., 2012).”
Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “Whereas TAM initially focused on technology usage in the workplace, it has been found to be an appropriate theoretical foundation for explaining responses to web sites (Lee et al., 2006).”
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, background): “Website and image interactivity have been proposed to offer not only utilitarian, but also hedonic aspects (Lee et al., 2006), such as “enjoyment with virtual product inspection” (Li et al., 2001, p. 22).”