Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?

By Minsun Lee, Hyun-Hwa Lee. 2021

95 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d3ad6848d19696fbcba1b49608386a3f06a9a64a