The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption

By David Gefen, Detmar W. Straub Jr.. Journal of the AIS, 2000

2,059 citations recorded by the source corpus.

The technology acceptance model (Davis 1989) is one of the most widely used models of IT adoption. According to TAM, IT adoption is influenced by two perceptions: usefulness and ease-of-use. Research has shown that perceived usefulness (PU) affects intended adoption of IT, but has mostly failed to do so regarding perceived ease of use (PEOU). The basic proposition of this study is that this varying importance of PEOU may be related to the nature of the task. PEOU relates to assessments of the intrinsic characteristics of IT, such as the ease of use, ease of learning, flexibility, and clarity of its interface. PU, on the other hand, is a response to user assessment of its extrinsic, i.e., task-oriented, outcomes: how IT

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/578261ab399f7602c54f20b917d4046560f0d425

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Citations in the corpus

Exploring Students’ Acceptance of E-Learning Through the Development of a Comprehensive Technology Acceptance Model (2019, background): “[107] D. Gefen and D. W. Straub, ‘‘The relative importance of perceived ease of use in IS adoption: A study of E-commerce adoption,’’ J. Assoc.”
Structural Equation Modeling and Regression: Guidelines for Research Practice (2000, background): “As is common in the literature [Gefen and Straub, 2000], H1 and H3 are significant and in the posited directions while H2 is not.”
The influence of attraction on internet banking: an extension to the trust‐relationship commitment model (2006, background): “, 2004), and is of particular importance for new users (Gefen and Straub, 2000; Ribbink et al., 2004).”
Determinants of E-government Adoption: Testing the Mediating Effects of Perceived Usefulness and Perceived Ease of Use (2019, background): “Other studies have also confirmed the significant effect of perceived ease of use on perceived usefulness (Abdullah & Ward, 2016; Alalwan et al., 2017; Baabdullah et al., 2016; Calisir & Calisir, 2004; Gefen & Straub, 2000; Susanto & Aljoza, 2015; Tobbin, 2010).”
Understanding online purchase intentions: contributions from technology and trust perspectives (2003, background): “Support has also been found for ease-of-use being an antecedent of usefulness and perhaps not directly contributing to attitude formation (Gefen & Straub, 2000).”
Inexperience and experience with online stores: the importance of TAM and trust (2003, background): “Thus, as in the case of other information technology (IT), the decision to adopt and then to continue using the website [27] also depends on its perceived usefulness (PU) and indirectly on its perceived ease of use (PEOU).”
The influence of system characteristics on e-learning use (2006, methodology): “We developed a survey instrument to measure constructs primarily by adapting previously validated instruments to fit the e-learning system context (Bailey & Pearson, 1983; Chau, 1996; Compeau & Higgins, 1995b; Davis, 1989; Gefen & Straub, 2000; Tan & Teo, 2000; Venkatesh & Davis, 1996).”
Managing User Trust in B2C e-Services (2003, methodology): “These results are in agreement with and show equivalent R 2 as previous TAM research about purchase intentions of online books (Gefen and Straub, 2000).”
Loyalty program effectiveness: Theoretical reviews and practical proofs (2020, background): “In accordance with this issue, Gefen and Straub (2000) agree that the second condition of discriminant validity could be explained properly.”
The Digital Divide: Current and Future Research Directions (2005, positive): “In the same way that diffusion of innovations theory has been applied to ICT adoption, recent theory building work has been underway to understand the adoption of e-commerce as an innovation (Gefen and Straub, 2000; Gefen et al., 2003; Koufaris, 2002).”