Are we measuring the same attitude? Understanding media effects on attitude towards advertising

By Soo Jiuan Tan, Lily Chia. 2007

110 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/269aa50bb3fb528d12697ea23604c6d2d14c3c19

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Tan Hoi Piew
2. Kwek Choon Ling
3. Lau Teck Chai
4. Park Thaichon

In Organizational Behavior and Human Resource Management

1. Tan Hoi Piew
2. Kwek Choon Ling
3. Lau Teck Chai

In Sociology and Political Science

1. Park Thaichon

Citations in the corpus

• The Determinants of Consumers' Attitude towards Advertising/LES DÉTERMINANTS DE L'ATTITUDE DES CONSOMMATEURS ENVERS LA PUBLICITÉ (2010, background): “The extant literature suggests that good for economy of an advertising message positively influence consumers’ attitude towards advertising (Munusamy and Wong, 2007; Tan and Chia, 2007; Wang et.al, 2009), which is supported in this study.”
• Emotion and advertising effectiveness: A novel facial expression analysis approach (2017, background): “Yet for Tan and Chia (2007) belief is the central dimension to attitude toward advertising (Tan and Chia, 2007) since a change in beliefs about advertising leads to a change in attitude toward the advertisement and consequently influences the purchase intention (Ting and de Run, 2015; Wang, Sun,…”