Mai Thi Tuyet Nguyen

Marketing · 2003–2019

A researcher in the Science corpus: 4 papers; trusts 8 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it; #5,521 of 6,289 by trust here, #3,890 by citations
• Management, Monitoring, Policy and Law — 17 citations into it; #2,398 of 2,821 by trust here, #2,400 by citations
• Applied Psychology — 6 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it; #4,694 of 8,741 by trust here, #3,215 by citations
• Sociology and Political Science — 6 citations into it

Whom Mai Thi Tuyet Nguyen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Ricky Y. K. Chan
2. I. Ajzen
3. L. Akenji
4. H. Welsch
5. William E. Kilbourne
6. Yatish Joshi
7. Marsha L. Richins
8. Shih-Tse Wang
9. Sigal Segev
10. Adamantios Diamantopoulos

Who trusts Mai Thi Tuyet Nguyen overall

1. Cong Doanh Duong
2. Jafar Rezaei
3. O. Dada
4. Lahcene Makhloufi
5. Paul Hughes

Papers from Mai Thi Tuyet Nguyen's perspective

Ordered by how strongly the researchers Mai Thi Tuyet Nguyen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Manufacturer governance of foreign distributor relationships: do relational norms enhance competitiveness in the export market?
2. Market-driven versus driving markets
3. The Role of Existing Knowledge in New Product Innovativeness and Performance (Decision Sciences)
4. Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs
5. Determinants of pro-environmental consumption: The role of reference groups and routine behavior
6. Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator (Journal of Consumer Behaviour)
7. Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China
8. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
9. Consumer evaluations of brand imitations
10. Ethical Decision Making in Software Piracy: Initial Development and a Test of a Four-Component Model (MIS Q.)

Their papers

• Materialistic values and green apparel purchase intention among young Vietnamese consumers (2019) — 110 citations
• An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan (2019) — 90 citations
• The effects of entrepreneurial orientation and marketing information on the performance of SMEs (2007) — 1,000 citations
• An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam (2003) — 171 citations