An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

By Mai Thi Tuyet Nguyen, Kwon Jung, Garold Lantz, Sandra Loeb. 2003

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Social media advertising value: The case of transitional economies in Southeast Asia (2014, background): “Since these economies have experienced accelerated development (Mai et al. 2003) and become a target of special interest (see also Vu & Hoffman 2011), it is therefore of great importance to explore the predicting factors of SMA value in these economies.”
Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets (2004, background): “Despite that, virtually little is known about impulse buying in a non-Western context (Abratt & Goodey, 1990; Kacen & Lee, 2002; Nguyen et al., 2003; Roberts & Martinez, 1997).”
Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies (2015, background): “needs, the products acquired during these excursions appear to be chosen without prior planning and represent an impulse buying event [27,40].”