Assessing the performance of brand loyalty measures

By S. Rundle‐Thiele, Marisa Maio Mackay. 2001

255 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9622bca2da9cf3b19359bc436ac85101ae5e3c62

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Christopher J. White
2. Bruce Cooil
3. Lerzan Aksoy
4. Timothy L. Keiningham
5. Tor Wallin Andreassen
6. Y. Yu
7. J. Castañeda
8. Jochen Wirtz

In Organizational Behavior and Human Resource Management

1. Christopher J. White
2. Bruce Cooil
3. Lerzan Aksoy
4. Timothy L. Keiningham
5. Tor Wallin Andreassen
6. Y. Yu
7. J. Castañeda
8. Jochen Wirtz

Citations in the corpus

• Satisfaction Emotions and Consumer Behavioral Intentions (2005, background): “With the exception of the first component, the structure of this particular scale has not demonstrated much consistency across studies (Odin et al., 2001; Rundle-Thiele and Mackay, 2001), however general patterns have emerged that indicated that the scale has demonstrated some degree of convergent v”
• The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet (2007, background): “As such, the degree to which consumers prefer specific brands relative to competing alternatives is an important component of customers’ brand loyalty (Rundle-Thiele and Mackay, 2001).”