Sun-Young Park

Marketing · 2007–2015

A researcher in the Science corpus: 4 papers; trusts 9 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 19 citations into it; #2,709 of 6,289 by trust here, #2,498 by citations
• Sociology and Political Science — 18 citations into it; #18,864 of 22,756 by trust here, #18,468 by citations
• Applied Psychology — 17 citations into it
• Strategy and Management — 11 citations into it; #5,186 of 10,874 by trust here, #4,582 by citations
• Social Psychology — 10 citations into it
• Accounting — 7 citations into it
• Literature and Literary Theory — 7 citations into it

Whom Sun-Young Park trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Douglas E. Thomas
2. Zakri Y. Bello
3. Abagail McWilliams
4. Angela Y. Lee
5. Jennifer L. Aaker
6. A. Decrop
7. Yeung‐Jo Kim
8. Arch G. Woodside
9. Donald S. Siegel
10. E. Tory Higgins

Who trusts Sun-Young Park overall

1. Jose M. Moneva
2. Seoki Lee
3. Ruggero Sainaghi

Papers from Sun-Young Park's perspective

Ordered by how strongly the researchers Sun-Young Park trusts endorse each paper. Same corpus, a different order for every researcher.

1. Transfer of value from fit. (Journal of Personality and Social Psychology)
2. T h e M u l t i n a t i o n a l B u s i n e s s R e v i e w What is the Shape of the Multinationality-Performance Relationship?
3. Regulatory focus and temporal distance
4. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
5. Corporate Social Responsibility: a Theory of the Firm Perspective
6. THE ROLE OF REGULATORY FOCUS IN MESSAGE FRAMING IN ANTISMOKING ADVERTISEMENTS FOR ADOLESCENTS
7. Understanding Regulatory Fit
8. The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
9. AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR
10. Conceptualizing the travel decision-making hierarchy: a review of recent developments.

Their papers

• Cruise Passengers' Decision-Making Processes (2007) — 111 citations
• The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective (2015) — 89 citations
• Financial Impacts of Socially Responsible Activities on Airline Companies (2010) — 124 citations
• Do socially responsible activities help hotels and casinos achieve their financial goals (2009) — 378 citations