The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice

By Alexander J. Rothman, Roger D. Bartels, J. Wlaschin, Peter Salovey. 2006

801 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/441bba791cbe4b2d850bc54ffb831b0ae73892a7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Sun-Young Park
2. Ko de Ruyter
3. Paul G. Patterson
4. Martin Wetzels
5. Xiaoli Nan
6. M. A. Gerend
7. Cynthia R. Morton
8. A. Daryanto

In Literature and Literary Theory

1. Sun-Young Park
2. Ko de Ruyter
3. Paul G. Patterson
4. Martin Wetzels
5. Xiaoli Nan
6. Cynthia R. Morton
7. A. Daryanto

In Social Psychology

1. Sun-Young Park
2. Ko de Ruyter
3. Martin Wetzels
4. Xiaoli Nan
5. Cynthia R. Morton
6. A. Daryanto
7. Aarti Sood

Citations in the corpus

• Social Distance, Framing, and Judgment: A Construal Level Perspective (2007, background): “Some studies did not observe such an effect (Rothman et al., 2006), perhaps due to the complexity of factors determining people’s intention to enact health behaviors.”
• The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages (2009, neutral): “(e.g., Rothman & Salovey, 1997; Rothman, Bartels, Wlaschin, & Salovey, 2006 ), little”
• Message framing and color priming: How subtle threat cues affect persuasion (2009, background): “Indeed, responses to loss-framed messages (Gerend & Shepherd, 2007; Mann, Sherman, & Updegraff, 2004; Rothman et al., 2006) and the color red (Elliot et al., 2007; Maier et al., 2008) are thought to reflect a motivational orientation aimed at avoidance of potential negative outcomes.”
• The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective (2015, background): “Individuals tend to abandon the risky behavior when the potential gains/benefits from responsible drinking are considered (Rothman et al. 2006).”
• Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting (2010, background): “... lossframed messages, these studies focus on the risks or benefits that respondents would forgo if they did not perform the behavior associated with either a loss or a nongain situation, such as: “If you do not get a mammogram, you increase the risk of an undetected, potentially life-threatening ”