The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising

By J. Kees, Scot Burton, A. Tangari. 2010

150 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/d84349d3560808857dc5b770cdd674469d6e0fc1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. J. Carlson
2. Darrel D. Muehling
3. Ioannis Kareklas
4. Aybars Tuncdogan
5. J. Kees
6. Scot Burton
7. Sukki Yoon
8. Christopher Berry

In Experimental and Cognitive Psychology

1. Ioannis Kareklas
2. J. Carlson
3. Darrel D. Muehling
4. J. Kees
5. Sukki Yoon
6. Henk W. Volberda
7. Kim Bartel Sheehan
8. Tae Hyun Baek

In Literature and Literary Theory

1. J. Carlson
2. Darrel D. Muehling
3. Ioannis Kareklas
4. Aybars Tuncdogan
5. J. Kees
6. Scot Burton
7. Sukki Yoon
8. Christopher Berry

Citations in the corpus

• An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk (2017, methodology): “In contrast, consider 2016’s issue 2 of the Journal of Advertising : These published articles that used human subjects included nine studies (in five articles) that used student samples and eight studies (in five articles) that used nonstudent samples.”
• Guilt and Shame: Environmental Message Framing Effects (2017, background): “Much research has examined the role of regulatory focus in message framing effects and has supported goal compatibility effects (Aaker and Lee 2001; Baek and Reid 2013; Kareklas, Carlson, and Muehling 2012; Kees, Burton, and Tangari 2010; Kim 2006; Park and Morton 2015; Sung and Choi 2011).”
• The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing (2012, methodology): “These tendencies have been measured using the Regulatory Focus Questionnaire (Higgins et al. 2001), and have also been situationally manipulated for certain tasks/goals (Higgins et al. 1994; Kees, Burton, and Tangari 2010).”
• Regulatory focus as a psychological micro-foundation of leaders' exploration and exploitation activities (2015, background): “Within the management subfields, marketing in particular has embraced this construct; the vast majority of regulatory focus articles have been published on this subject (e.g., Herzenstein, Posavac, & Brakus, 2007; Kees, Burton, & Tangari, 2010; Wang & Lee, 2006).”
• The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective (2015, background): “…by momentary situations, such that message frames that provide cues to positive consequences to be gained will elicit a promotion focus and those that provide cues to negative consequences to be avoided will elicit a prevention focus (Kees, Burton, and Tangari 2010; Kim 2006; Lee and Aaker 2004).”