Neural predictors of purchases.

By Brian Knutson, Scott I. Rick, G. E. Wimmer, Drazen Prelec, George Loewenstein. Neuron, 2007

1,121 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/acacd77a47327e2f374d8437d2752f949c593747

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

In Cognitive Neuroscience

In General Decision Sciences

Citations in the corpus

Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions (2007, background): “For example, in the Knutson et al. (2007) task, the value of purchasing an item is the WTP minus the price and the information needed to compute this “net value” is revealed over time.”
Affective neuroscience of pleasure: reward in humans and animals (2008, background): “Many fascinating studies have revealed predictive reward signals to be often coded by dopamine systems (Bayer and Glimcher 2005; Di Chiara and Bassareo 2007; Fields et al. 2007; Knutson et al. 2001; Knutson et al. 2007; McClure et al. 2003; Nicola et al. 2005; O’Doherty et al. 2006; Pessiglione et a”
The neuropsychology of consumer behavior and marketing (2018, background): “In addition to product attractiveness, overall individual product preference is correlated with activation in the nucleus accumbens (Knutson et al., 2007).”
Social Support and Money as Pain Management Mechanisms (2008, result): “Indeed, the brain bases of anticipatory monetary loss are similar to those of physical pain ( Knutson, Rick, Wimmer, Prelec, & Loewenstein, 2007 ).”
Dissociable neural representations of future reward magnitude and delay during temporal discounting (2009, positive): “Given the role of the MPFC in integrating different kinds of value information (e.g., preference, likelihood, cost; (Knutson et al., 2003, 2005, 2007; O'Doherty et al., 2003a; Plassmann et al., 2007), these regions may integrate perceived benefits and costs to potentially inform upcoming choice.”
How opinions are received by online communities: a case study on amazon.com helpfulness votes (2009, neutral): “The role of social and cognitive factors in purchasing decision-making has been extensively studied in psychology and marketing [6, 8, 9, 21], recently making use of brain imaging methodology [16].”
Oxytocin shapes the neural circuitry of trust and trust adaptation in humans. (2008, positive): “Our work is based on the combination of neuroscientific tools with economic experiments which recently gained momentum through the neuroeconomics research agenda (Camerer et al., 2005; Cohen and Blum, 2002; De Quervain et al., 2004; Delgado et al., 2004; Fehr and Camerer, 2007; Glimcher, 2002; Glimc”
The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are (2010, result): “This is consistent with other research showing that concrete details diminish from memory more quickly than more abstract features of a situation (Gilovich & Medvec, 1995; Hastie, Park, & Weber, 1984). Moreover, Ross (1989) has shown that people reconstruct memories of distant events using abstract ”