Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence

By Yih Hwai Lee. 2000

173 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c479aba18d272ab0c74fb0604bc7f8c1d01f5ae6

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Citations in the corpus

Celebrities in Advertising: Looking for Congruence or Likability? (2012, unknown): “In that case, a relatively poor fit between brand and celebrity may be stimulating and encourage individuals to process the information more intensively and elaborate more (Lee, 2000).”
To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity (2004, background): “Furthermore, ad and brand attitudes can be enhanced (Lee and Mason, 1999), as well as attitude confidence (Lee, 2000).”
How Motivation, Opportunity, and Ability Impact Travelers' Social Media Involvement and Revisit Intention (2013, background): “MacInnis and Jaworski (1989) identified several situational factors such as the time available, attention paid, number of distractions, or the number of times a brand is presented. A higher opportunity implies that the information processing is less impeded by outside factors. Ability refers to the ”
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, unknown): “As Appendix A1 shows, Heckler and Childers (1992) have been followed by many other authors, such as Lee and Mason (1999), Lee (2000), Lichtlé (2002), Dahlén (2005), Fleck and Quester (2007), and Galan (2009).”
Let’s be strange: brand familiarity and ad‐brand incongruency (2003, methodology): “Moreover, ads with information incongruency have been found to increase both ad attitude and brand attitude (Lee and Mason, 1999; Lee, 2000).”
The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior (2019, background): “A relatively poor fit between brand and celebrity may be stimulating and encourage individuals to process the information more intensively and elaborate more (Lee 2000).”
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “…of the ad (two items, e.g., “The information in the advertisement was relevant/useful”, a D .937; Ahluwalia, Unnava, and Burnkrant 2001), the attitude toward the advertised brand (Ab) (four items, e.g., “I like the brand”, a D .787; Lee 2000), click intention for the ad (CI) (six items, e.g..”