The Persuasive Effects of Metaphor: A Meta‐Analysis

By P. Sopory, James Price Dillard. 2002

367 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Social Psychology, Philosophy

View Paper: https://www.semanticscholar.org/paper/7c67439f1b7b382d1abd10a62f69ec5ad486ba77

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In Experimental and Cognitive Psychology

In Social Psychology

In Philosophy

Citations in the corpus

Figurative framing: Shaping public discourse through metaphor, hyperbole, and irony (2016, background): “The persuasive power of metaphors has been attested in a meta-analysis, 412 Communication Theory 26 (2016) 410–430 © 2016 International Communication Association showing that metaphors can be very persuasive in impacting the audience (Sopory & Dillard, 2002).”
Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising (2014, result): “Our findings are in line with earlier research on rhetorical figures in advertising in general that established advertisements employing rhetorical figures are preferred to those that do not (see Sopory and Dillard 2002).”
Is There a Visual Dominance in Political Communication? How Verbal, Visual, and Vocal Communication Shape Viewers' Impressions of Political Candidates (2012, background): “This has been shown, for example, for rhetorical questions (Zillmann, 1972), parallelisms (Hosman, 2002), and metaphors (Sopory & Dillard, 2002).”
The Experience of Consensus: Video as an Effective Medium to Communicate Scientific Agreement on Climate Change (2019, background): “Metaphors and analogies are known to enhance persuasion (Goode, Dahl, & Moreau, 2010; Sopory & Dillard, 2002), can reduce psychological distance (Schnall, 2012), and abound in climate change communication (Flusberg, Matlock, & Thibodeau, 2017).”
Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2008, background): “Metaphor is a rhetorical style of comparing two dissimilar objects, and because of the comparison, the characteristic of one object is transferred to the other (Sopory and Dillard, 2002).”
Metaphorical framing in political discourse through words vs. concepts: a meta-analysis (2019, methodology): “…overviews have presented a good amount of empirical evidence for the persuasiveness of metaphorical frames compared to non-metaphorical frames at the level of language (Sopory & Dillard, 2002; Van Stee, 2018), we still know little about how these effects compare to those at the level of concepts.”
A metaphor-enriched social cognition. (2010, background): “There was no single relevant metaphor for the J. T. Johnson and Taylor (1981) or Sopory and Dillard (2002) studies. object (e.g., " The Dow fell " ) and were then asked to predict the next day's price trend.”